About Course
The University of Mumbai had deemed the Bachelor of Arts in Multimedia and Mass Communication course as a Credit Based Semester and Grading System with effect from the academic year 2011-12 for First Year, 2012-13 for Second Year and 2013-14 for Third Year. Keeping in mind the pertinent goal of balancing theoretical knowledge with practical experience and exposure, the University of Mumbai has now renamed BMM (Bachelor of Mass Media) to BAMMC (B.A in Multimedia and Mass Communication) by changing its syllabus to more industry specific from the academic year 2019-20 onwards and the examinations will be a University adjudicated exam under the able supervision of the respective colleges running the course of BAMMC.
BAMMC (B.A in Multimedia and Mass Communication) is a 3 year degree course designed to prepare efficient, competent and quality media professionals. It is a career oriented course that throws up umpteen options at the end of three years. The quality education and training with the help of modern teaching aids, equip students with required technology and understanding of media to be able to work proficiently in the industry. The students are exposed to the field work in media right from the beginning in the form of assignments and projects. All our faculties are media professionals with wide-ranging experience of working in media organizations. This course is divided in six semesters and conducted under the guidelines and norms of University of Mumbai. The course promotes the freedom of thought & expression.
We at MVLU, aspire to sell originality, creativity, dedication, willpower & ardour in our media students. The MVLU BAMMC student/scholar could be knowledgeable in an in-depth study of media, its powers, responsibility & for that reason recommended to excel so that students could recognize the technique of making every voice heard, every image visible & each opinion counted. We intend to conceive it through growing essential human talents of oral presentation, lucid writing capabilities, important questioning, motivation & helping social shape. .
Credit System
Before getting into the contents/subjects, it is vital to understand the fact that BAMMC is a professional media course that aims to give a full rounded development to every student who opts to go for with a specific career goal in mind.
Hence the university has divided the examination of every student into two parts i.e. Internal Assessment includes Assignments, Seminars, Case Studies and Unit Tests which will be of 25 marks and the Semester end examinations comprising of 75 marks.
The credit for every learner/student has been defined in terms of hours into two parts such as Actual and Notional. Every student is to be measured on the basis number of Credit Points. The value of One (01) Credit is equal to 30 Hours.
Ready to Apply?
The college has Gujarati linguistic minority status awarded by the state Government of Maharashtra. All students who have passed H.S.C (or equivalent). Examinations are eligible to apply as per the procedure for admission laid down by the University Of Mumbai.
50% seats are reserved for students of Gujarati Minority, on submission of an Affidavit for Gujarati Minority on Stamp paper.
Priority in admission will be given to the student residing in Mumbai division area. As no such application will be considered from students from other areas till the admission to the local students are completed.
For admission to any class, it is necessary for the students to produce the following documents at the time of submitting applications:
One attested copy alongwith the original Marksheet of examination passed.
One attested copy of the Passing Certificate.
No Objection Certificate(NOC) from the head of the Institution last attended in the case of student coming from any other college for joining SY/TY classes.
One attested copy of School Leaving Certificate or Transference Certificate in the case of students coming from an other college affiliated to the University of Mumbai.
Eligibility certificate in the case of students passing an examination other than the HSC examination of the Maharashtra State Board of the Secondary & Higher Secondary Education/ other than the University of Mumbai as the case may be.
Parents Voter ID cards/Ration Card copy/Electricity Bill required as address proof.
Students seeking admissions to the first year of the degree college should have passed:
H.S.C. Examination (Std XII) of the respective faculty.
Students who have passed H.S.C or equivalent other examination conducted by Board/University outside Maharashtra state should obtain a eligibility certificate from the Registrar University of Mumbai, Eligibility Section, Vidyanagari, Santacruz (East), Mumbai- 400098, before they seek admission to the Degree college
For confirmation of eligibility , the students should submit to the college before the close of the first term Following documents:
The statement of the marks.
The Passing certificate.
The migration certificate.
Note:
Subjects either compulsory or optional which do not have the minimum enrollment required by the Government/University will not be offered. In such cases the students may be permitted to change the subject as per the merit & availability of seats
Eligibility Criteria
A candidate for being eligible for admission to degree course in BAMMC shall have passed HSC (XII Std) examination of Maharashtra State Board of Secondary Education or its equivalent examination from Arts, Commerce or Science stream at HSC.
Since the scope and breadth of the course of Mass Media (BMM) is so vast and huge, job opportunities and further advancement of studies abroad are that much more exclusive, specific and useful for each and very student. They have a chance at either refining their already honed skills through another degree in India and abroad as well. Apart from this campus placement gives students that much more of an incentive to showcase their skills and talent that can be well judged and utilized by companies who come a calling for interviews on campus or through internship programmes that take place through the academic year.
During their final year of BMM, while specializing in a specific stream (Advertising or Journalism) students get adequate time to realize their area of specialization. Over the span of two semester’s each student gets to rationalize and confirm their decision so as to back themselves to perform when it matters, which is twice for Board exams during the 3rd and final year.
Post BMM their choice to pursue a career further ahead is not limited as it seems. Besides Advertising and Journalism, students do have other careers that are related to the course to choose from such as Public Relations, Marketing and Sales, Radio Jockeying, and many others.
- Nutan Amanna (Focus TV) and Film Information Magazine in 2010-11
- Ravikant Mishra from T.Y. B.M.M. interned with CNN IBM Mews Channel in 2011
- Dhruv Mehra interned with Endemol Production House working on the Food channel’s Reality Show
- Students of Sheth M.V. & L.U.J. were given the opportunity to make their art perfect while they interned with ‘YOUTH LEADER’ e-magazine in 2010.
Course Syllabi
Effective Communication Skills – I
Foundation Course – I
Visual Communication
Fundamentals Of Mass Communication
Current Affairs
History of Media
Semester III
Elective (Any 1):
Electronic Media – I
Theater & Mass Communication- I
Motion Graphics & Visual Effects- I
Radio Program Production – I
Corporate Communication and Public Relations
Media Studies
Introduction to Photography
Film Communication – I
Computers and Multimedia – I
Semester II
Effective Communication – II
Foundation Course – II
Content Writing
Introduction to Advertising
Introduction to Journalism
Media, Gender & Culture
Semester IV
Elective (Any 1):
Electronic Media – II
Theater & Mass Communication- II
Motion Graphics & Visual Effects- II
Radio Program Production – II
Writing and Editing for Media
Media Laws and Ethics
Mass Media Research
Film Communication – II
Computers and Multimedia – II
Semester V
JOURNALISM:
Elective (Any 1):
Features & Writing For Social Justice
Writing & Editing Skills
Global Media & Conflict Resolution
Business & Financial Journalism
Mobile Journalism & New Media
News Media Management
Journalism & Public Opinion
Media Laws & Ethics
Reporting
Investigative Journalism
ADVERTISING:
Elective (Any 1):
Globalization & International Advertising
Brand Building
Agency Management
Account Planning & Advertising
Social Media Marketing
Direct Marketing & E-Commerce
Consumer Behaviour
Documentary & AD Film Making
Copy Writing
Advertising and Marketing Research
Semester VI
JOURNALISM:
Elective (Any 1):
Contemporary Issues
Lifestyle Journalism
Photo & Travel Journalism
Magazine Journalism
Sports Journalism
Crime Reporting
Fake News & Fact Checking
Television Journalism
Digital Media
Newspaper & Magazine Design
(Project)
ADVERTISING:
Elective (Any 1):
Advertising In Contemporary Society
Brand Management
Media Planning & Buying
Advertising & Sales Promotion
Rural Marketing & Advertising
Retailing & Merchandising
Entertainment & Media Marketing
Television Program Production
Advertising Design
Digital Media
